Rose & Thorne

Rose & Thorne is lingerie made simple. When we started this label, we knew that buying bras could be costly, time consuming and often uncomfortable for many women. So we set out to change the entire lingerie experience. Rose & Thorne was founded in 2011 by Stefan Preston and Sue Dunmore, Bendon’s former CEO and Head of Design respectively. Read more...

3 products


 After leading Bendon’s expansion into Europe, North America and the Middle East, Stefan and Sue saw an opportunity to create a lingerie experience unlike any other. Bras that give women of all shapes and sizes the comfort and style they deserve at a price they can afford.


At Rose & Thorne, comfort comes first. Everything we make is designed to give you the most comfortable experience you’ve ever had. With many labels, comfortable bras aren’t stylish and those pretty little things that seem like a good idea at the time aren’t all that comfortable. Our bras are tested on real women. We don’t use mannequins and runway models. Our Five Iconic Shapes come from, and are designed for, the different shapes and needs of our customers: real women. Our Forgiving Fit™ technology also has its origins with our customers. We know that women’s bodies change and we also know that few women go for regular bra fittings. Forgiving Fit™ means that even if your cup or band is a size out, a Rose & Thorne bra will still look and feel great.


All of our designers are also known as Bra Gurus. Rose & Thorne Bra Gurus spend a lot of time with helping women, transforming their bra-wearing experience and listening for insights which get incorporated it into shape designs. With Rose & Thorne you can get the latest fashion styles without sacrificing anything in comfort because our designers get the shape right first.


All Rose & Thorne bras are designed to make you look fantastic and feel more comfortable than ever. Best of all, they do it without the enormous price tag. We work closely with our factory and supply lines to streamline costs and give you the designer bras you deserve at half the cost.

No compromise

At Rose & Thorne, we believe in bras without compromise – comfortable, affordable and desirable. For women of every shape and size, there is a Rose & Thorne bra that will make you look amazing and feel fantastic without leaving a giant hole in your purse. And because our Five Iconic Shapes never change, you can confidently buy bra after bra safe in the knowledge that your next bra will be as comfortable as the last.

Every woman deserves Rose & Thorne. Rose & Thorne is made up of a pretty small, talented and super passionate group of people!