Wonder what causes flyaways in your hair? This is caused by static electricity. TODO Ionic styling brush helps you to achieve fizz-less, smooth and shiny locks with leading negative ion technology. The ionizer generates negative ions to neutralize the static. Also features durable round bristles with a soft cushion base, to take gentle care of your scalp and helps detangle and avoid damage to your hair. Beautifully designed for comfort and ease of use, and the sleek and compact size makes this perfect for travel.