Know Your Jeans: Our Go-To Guide to Denim

Look back over the past 60 years and no matter the decade or the whacky fashion choices, denim jeans always feature as the wardrobe staple. They are perhaps the most timeless of clothes, never fading in popularity or fashion.

Their versatility has a lot to do with their success. Yet these days, there are so many different jean styles out there for so many different occasions, it gets a little more complicated when you’re shopping for your next pair. 
 
In this guide, we break down the variety of jean styles and fits, provide some valuable advice on washing your jeans, and offer some outfit inspiration to refresh your wardrobe. Just click on the particular topic you’re after and soon you’ll be able to set out in confidence with your favourite fashion item.

TOP TYPES OF JEANS
FOR WOMEN

Confused by the range of jeans out there today? Learn about the different styles and fits to find the ideal pair of jeans for your body shape and tastes.

HOW TO WASH &
LOOK AFTER YOUR JEANS

Keep your denim jeans, jackets and dresses looking great and lasting longer with our complete guide to washing your denim!

TOP TIPS FOR
WEARING DENIM

LEARN MORE >

HOW TO STYLE
YOUR JEANS

Refresh your look with our denim fashion tips and advice! Here, you’ll find style inspiration for skinny jeans, black jeans, white jeans and so much more!