A Prada fashion show is always a revelation, an utterly unique collection, composed of seemingly contradictory elements, designed to provoke a vivid reaction, at once intellectual and emotional.

A Prada perfume is the manifestation of that singular methodology. Start with something – an idea, a technique, an exquisite ingredient – then turn it over, play it backwards, break it into pieces, mix it with something unexpected. (And in doing so, ask a difficult question: why must we accept things the way they are?) Then start to rebuild it in a manner that references the old but with the elements recombined. Read more...

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Suddenly something mysterious and alchemical happens, and the familiar is reinvented as something entirely new and surreal. Prada perfumes are sensory hybrids composed with just such ideas in mind: lush olfactory investigations into the essence of contemporary beauty, fashion, and luxury

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