You can use the best cleanser and moisturiser money can buy, but if you’re not using a serum, your skin is missing out. Serums are generally formulated with a high concentration of active ingredients and less “filler”, and they can take these small, potent molecules deep into the dermis, where they can be most effective and deliver real results. Here’s how to choose the serum that’s right for your skin type.
Give skin a moisture kick with hyaluronic acid, ceramides (they plug any gaps in the skin barrier to keep moisture in), shea butter, botanical oils, vitamin E, niacinamide, and squalene.
You want ingredients that will hydrate dry patches (see above), plus ingredients that offer anti-inflammatory and soothing benefits to oily areas, like acids (salicylic, glycolic and lactic), turmeric, retinol, niacinamide, vitamin C and zinc.
If your skin has a tendency to get irritated, but you still want a radiance boost, this blends a vitamin C superfruit complex with nourishing botanicals to keep skin happy.
Antioxidants, like vitamin C, resveratrol and green tea, will help bring back a glow (they also work on fine lines, acne marks, loss of collagen and elastin, and dark spots).
Retinol can help enhance skin cell turnover, and reduce the appearance of fine lines and wrinkles, while peptides work to restore elasticity and slow down the ageing process.
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