NATURAL BEAUTY MYTHS BUSTED

Here's the excellent news: natural beauty has come a long way in recent years. The crunchy creams of old have become highly sophisticated. There's now no need to compromise on performance if you're after a cleaner and greener alternative. Here, we sort fact from fiction, and reveal the natural heavy-hitters that should be in any anti-ageing arsenal now.

FALSE: NATURAL INGREDIENTS DON'T WORK AS WELL

It's been at it a long time, so the planet has gotten pretty good at growing potent reparative ingredients that happen to work effectively on skin. Endota's New Age Peptide Firming Moisturiser smooths skins texture, boosts hydration and fights free radicals. Or for a brilliant all-rounder, try Black Chicken Love Your Skin Face Serum, which is a genius combination of organic jojoba, apricot kernel and evening primrose oils, which balances skin and reduces redness, in just a few drops. Blessed by Nature Antioxidant Daily Renewal Cream is packed with natural antioxidants like green tea, natural hydrators like jojoba and evening primrose oil plus calming lavender extracts to replenish and restore skin showing the first signs of ageing.

FALSE: NATURAL PRODUCTS ARE MORE EXPENSIVE

The most effective skincare regimen is not necessarily the most expensive one. There are plenty of natural budget-friendly options suitable for all complexions. A bottle of Akin Certified Organic Rosehip Oil will cost about as much as a ticket to the movies, and it works effectively to nourish and hydrate, no matter your skin type.

FALSE: NATURAL PRODUCTS ARE HEAVIER ON THE SKIN

There are plenty who love to lather a rich buttery cream on their skin. But if you're prone to spots or oiliness don't be disheartened as there's now a plethora of natural options to suit any skin concern from acne to anti-ageing. Both Weleda and Dr Hauschka offer "light" versions of their most cult face creams. The soothing and hydrating benefits are the same, but the formula goes onto skin more delicately. We love: Weleda Skin Food Light or Dr Hauschka Day Cream Light.