"In the business of beauty, perception is more powerful than reality and it is for this reason that brands - especially those in functional beauty - prioritize what they say ahead of what they do. The science of skin health has evolved vastly - truly advanced technologies exist today that are very complex to use and even more complex to explain. Our humility and persistence have allowed us to create NIOD with only a single genetic commitment - to be at the very edge of science without regard to brands, trends, criticisms and words. Read more...

4 products


  This commitment means that NIOD will always have a very narrow audience that appreciates a genuine commitment to true quality and innovation—an audience not inspired by marketing or pricing strategies, but instead by truth and accountability." –Brandon Truaxe, NIOD Founder