Introducing Addition Elle

This spring we’re excited to broaden our plus-size offering even further with the addition of international label Addition Elle. Founded in Montreal, Canada, Addition Elle champions fashion democracy where style isn’t limited by size, providing a range of modern, fashionable clothes for your everyday wardrobe needs. It’s a perfect addition to our Modern Curve offering to make plus-size women feel confident, beautiful and included in the fashion world.

Here’s what we love about the new range…

Addition Elle’s spring dresses

From the left: Eyelet Dress (Style 103178), Jersey Dress (Style 103212), Linen Dress (Style 103171)


Addition Elle are known for their eyecatching dresses – there’s something a bit special about every style, whether it be amazing lace detailing or an unusual cut. Our favourites? The oh-so-interesting Addition Elle Eyelet Dress (Style Number 103178) in juicy Strawberry, the Addition Elle Jersey Dress (Style Number 103212) with its exquisite neckline, and the timelessly classic Addition Elle Linen Dress (Style Number 103171) in crisp white. Move aside, Jackie O!

“Look-at-me” pants

From the left:  7/8 Print Pants (Style 103211), Floral Pants (Style 103209), Cuffed Capri Pants (Style 103175)


Addition Elle is all about fashion democracy. That means moving away from the assumption that us curvy women only want flat, dull colours when it comes to pants! It’s time to step out of your comfort zone and try something a bit more daring – like these 7/8 Print Pants (Style Number 103211), which feature an elegant vintage rose and buttercup print over black. If you prefer a lighter colour palette, the Floral Skinny Print Pants (Style Number 103209) covered in primulas might be more your style. For those wanting an intense splash of colour, try Cuffed Capri Pants in Green.

Relaxed blouse and jacket options

From the left: Military Jacket (Style 103194), Peasant Blouse (Style 103197), Voile Tank (Style 103193)


For those after relaxed pieces with a modern attitude, Addition Elle has a great range of versatile tops. We’re loving the Military Jacket (Style Number 103194), the Peasant Blouse (103197) and the delicate crochet detail on the Voile Tank.

What’s your favourite style? Tell us what you think of the new range in the comments field below!


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