I’m currently in Australia and today I finished my first shoot of the new year. We were shooting the autumn/fall collection for Sara by Ezibuy. It means layers, coats and boots for the cooler months ahead.
It’s hard to imagine however, the fashion industry is always at least six months ahead of the game with design, sourcing the fabric, manufacture to shooting the samples and getting the images ready for advertising. It’s a long lead time.
The weather has been hot, hot, hot and today we battled beauty and fashion in 42 degree celsius heat in Sydney like true professionals (107.6 degrees fahrenheit). The heat wave we are experiencing throughout Australia did not stop us from making and creating fashion magic. We started at 5.30am this morning to ensure we weren’t shooting during the hottest time of the day.
Yesterday we spent on the Northern Beaches shooting in one of my favourite location homes. The property looks like something straight out of Palm Springs, U.S.A. I love it. Unfortunately, jumping in the pool and cooling off after work was not an option for me or the crew. What an incredible view!
The first couple of days of our shoot, we spent inside the studio. It is certainly easier for all without the elements and humidity wreaking havoc on hair, make-up, equipment and clothes. We turn the air conditioning up, the music goes on and we get down to business. It is calm, controlled and smooth.
Since I started writing this post this afternoon, over a hundred and forty fires have broken out in NSW alone. Other states in Australia are also battling fires in hot, dry and windy conditions that have proven to be devastating and uncontrollable. My best wishes and thoughts go out to all those affected and threatened by the catastrophic temperatures and erratic fire patterns that lie ahead of this evening. I wish all well.
What are you going to do to stay cool during these hot summer months? What tips do you have?
What are you looking forward to come autumn/fall as far as fashion goes?
What trends are you noticing and excited about?