How to find the perfect denims

A pair of denim jeans is meant to be the easiest item in any wardrobe – the simple fall-back item that you can rely on when you don’t know what else to wear. Finding the perfect fit can be tricky however. That’s why we’ve come up with a guide to finding your perfect fit, depending on what you want your jeans to do for you.

Balance the Bumps

Denim

Shown above: Urban Boyfriend Jeans, Style Number: 84978

If you want to tame those wild bits, choose denim with a light wash down the centre to trim thighs and a high waist to keep the tummy in check.

The styles you should aim for are:

BOYFRIEND
Boyfriend denims glide over the bumps so they’re invisible.

PULL-ON
The elastic waist means no uncomfortable digging in!

BOOTLEG
The kicked out hem on bootleg jeans balances your hips.

LOW-RISE BOYFRIEND
A comfortable fit that hides flaws and balances out proportions.

DARK WASH
Everyone knows it’s true – dark colours are slimming!

Sounds good? Shop these styles here.

Boost your Booty

Denim

Shown above: Emerge Zipped Skimmer, Style Number: 101733

Be booty-full! Opt for a high yoke and small angled back pockets for a perky rear. Here are features you should look out for when choosing denims:

SLIM FIT
Slim and sculpt with our trendy skinny fit skimmers.

SUPERSTRETCH
Flaunt your shape with comfortable stretch denims.

HIGH RISE WAIST
High rise waist = high yoke, which frames your bottom perfectly!

POCKETS
Back pockets or flaps are a sure way to get a pert posterior.

LOVE IT LEAN
Lean fits will shape your pins and give amazing lift!

GIMME GAUCHOS
A mid rise waist band will give you plenty of lift.

EMBELLISHMENTS
Draw attention to your booty with cute detailing.

Shop for denim styles with these features here.

Ride those Curves

Denim

Shown above: Urban Straight Leg Jeans, Style Number: 93717

Swing it sister! If you fancy flaunting your curves, head for a light wash, bootleg, superstretch fabric and shake it! You’ll look great in denims with these features:

SUPERSTRETCH
Stretch denims suck in your sins for a sexy silhouette.

SKINNY
Designed to ride every inch of your shape!

MID-RISE BOOTLEG
Tucks in the tummy while while enhancing your curves.

STRAIGHT LEG
Straight leg styling balances out the hips for a sleek shape.

PULL ON STRAIGHT LEG
Balance out your hips while tucking in your tummy.

ELASTICATED WAISTBAND
A waist band will trim down your midsection.

SEXY STITCHING
Make your curves pop with bold stitching.

EMBELLISHMENTS
Draw attention to your curves with cute detailing.

Ready to shop? Click here.

Pins a Plenty

Denim

Shown above: Heine Jeans, Style Number: 92227

Fancy the pins of an Amazonian supermodel? Simply create the illusion of endless legs with a straight and narrow fit or a high rise waist. You’ll want to keep these styles in mind…

BOOTLEG
A kicked out hem creates the illusion of length.

HIGH RISE WAIST
Lengthen the jeans,lengthen the legs.

SLIM FIT
Keep on the straight and narrow and your legs will too!

JEGGINGS
Try the trend and see what wonders they do!

STRETCH
Stretch it out for a long,lean shape.

DENIM LEGGING
You’ll feel like a million bucks in these trendy pants!

BLACK IS BEAUTIFUL
Stylish and sophisticated, black is always in fashion.

COLOUR ME PRETTY
Draw attention to your pins with colour!

COATED
Coated jeans will make your pins look stunning.

DOUBLE BUTTON
Two buttons stacked vertically gives the illusion of height.

Shop styles with these features here.